Coliseum Global Sports Venue Alliance

Building Better Stadiums

We believe that the best ideas happen when people come together to share experience and challenge old ways of thinking. That’s why we’re proud to be part of the Coliseum Global Sports Venue Alliance, supporting a series of events that put innovation, collaboration, and education at the heart of the stadium industry.

This year, our journey with Coliseum has taken us from London to Riyadh and Nashville — three dynamic cities, each hosting some of the world’s most influential Coliseum Summits. At every event, we’ve had the chance to connect with stadium operators, venue managers, architects, turf specialists and other key shareholders of sports venues.

At the Heart of the Industry Conversation

As official sponsors of Coliseum Summits, we used all opportunities: from digital campaigns and case study features to in-person talks. At the events in London and Riyadh, our Sales Director, Tim Engels, joined industry leaders for an open exchange on stadium performance and sustainability. And just recently in Los Angeles, our CEO Horst Theisen took to the stage to speak power of technology, automation, and data in shaping tomorrow’s stadiums pitch maintenance.

Sharing Ideas

Coliseum Global Sports Venue Alliance creates a space where the industry can come together. For us, it’s about listening. Every Coliseum event is a chance to learn more about the challenges venue teams face, whether that’s surface quality, harsh climates, or increasing pressure to deliver top performance, all year round.